CardCafe Blog

It is really hard when you are in love with your product, know it is the best out there and the “experts” tell you to “step back and research”.  Research is the last thing we wanted to do.  “Turn it on and people will come” was our thought.
 
What was the right strategy?  What medium was [...]

 
Do you remember the UPS commercial where the new company launches their website and they are huddled around a computer waiting to see what happens.  Orders start slowly coming in and they are very excited…then more orders…then more.  All of a sudden the orders start coming incredibly fast and there smiles turn to a look [...]