I have been in marketing and business communications for a long time. I have never seen anything like our current business environment. I have people ask me how they can cut costs without losing momentum. There are the typical answers anyone can give, “Use webinars”, “Visit more than one customer in a city”, “Use the [...]
Do you remember the UPS commercial where the new company launches their website and they are huddled around a computer waiting to see what happens. Orders start slowly coming in and they are very excited…then more orders…then more. All of a sudden the orders start coming incredibly fast and there smiles turn to a look [...]
If you are a business professional, one of the most important but challenging tasks is to stay in contact with your customers. Depending on your industry, segments of the communication time line will mean different things to you. For marketing professionals, finding creative and effective ways to attract new customers is most important. If you [...]